[tortoise]

I'm curious how much Apple spends on product placement. If you just used tv and movies to decide you would think Apple Computers were the only computers in existence.

Ironically, it is relatively well known that Apple does not pay for much of that product placement. Hollywood does it for free because Hollywood thinks it is a cool prop that projects a certain image that resonates with that crowd.

[Mr. Blonde]

That's cool. I just got Entourage season 2 on DVD and they actually work the Apple store into two different episodes not to mention that everyone has them, and they have used iChat A/V on the show. I wonder if that is converting any fans of the show, because on IMDB there was a thread about what people have seen on the show that they went out and bought. Seems like that would be one of the most notable things to buy.

[Swordmaker]

Ironically, it is relatively well known that Apple does not pay for much of that product placement. Hollywood does it for free because Hollywood thinks it is a cool prop that projects a certain image that resonates with that crowd.

Another reason is that they have Macs available... they use them.