I'm curious how much Apple spends on product placement. If you just used tv and movies to decide you would think Apple Computers were the only computers in existence. Of course no other computer is as distictive so I guess it wouldn't be as successful for anyone else to product place in media.
Ironically, it is relatively well known that Apple does not pay for much of that product placement. Hollywood does it for free because Hollywood thinks it is a cool prop that projects a certain image that resonates with that crowd.