In other words, they struck while the iron was hot, made their pot, and now, as the movie fades into the place where boring and bad movies go, they pocket the cash.
It certainly wasn't the anti-"Passion of the Christ" as some felt it was going to be.
It did do a few things: muddied the historical waters in people's minds (that's not hard to do. You will be amazed at how many young people have conflated the American Civil War in the 1860s and the Civil Rights movement of the 1960s). It made believers look at what was going on more closely and coming up with why they believed what they believed, and it alerted more people to the end of cultural Christianity centered around the given norm that accepted the divinity of Christ.
There was bad that happened, and there will be good. That's what God does to the bad if we let him.
"It certainly wasn't the anti-"Passion of the Christ" as some felt it was going to be."
Yeh but Dan Brown can alter and besmirch the divinity of Christ in this garbage flick and makes big $$ doing it.
If he had made a similar film about the prophet Mohammed in a derogatory manner bet the radical Muzzies would be lusting for his chopped off head. With portrayed distortions of Jesus you get to make $$ and keep your head. Such a DEAL!