That would be Carling Black Label. Yeah, I remember it, along with Piels, Blatz, Schmidts, Dixie etc, ect.. but at that time I wouldn't have known a good beer from a bad beer.
Unfortunately yes. When I was stationed in Rhode Island, the Teamsters went on strike and the only thing left in the stores and bars was Black Label. Most of us swore if we never drank a BL again it would be too soon.