[capt. norm]

Yeah, the Hamm's commercials were really neat for their time (50's), excellent animated cartoons and I think they were all animals (bear, beaver, etc.)

They always came on during whatever followed the 10PM News in Iowa and I always knew when I heard that drumbeat that I was in the twilight zone of being up too late to have a smooth awakening for school the next morning.

A couple years ago I was able to find a Hamm's sixpack at a local Publix Supermarket and I really enjoyed it, but I think it was 90% nostalgia that made it taste so good.

[bwteim]

"I think it was 90% nostalgia that made it taste so good."

There's a lot to be said for that - the right setting and the right mood smooth out a lot of corners;)

[Caveman Lawyer]

Check this site out for a vintage Hamm's audio spot (the mp3 is about halfway down the page). It's not advertising the beer so much as it is the wisdom of marketing the beer to young people. Here's the description of the ad from the website:

A brassy, upbeat number from the elusive Hamms Beer industrial show of 1965, titled "Hamms 65 Bursting With Freshness!" This track was written by veteran industrial composer Lloyd Norlin who, before passing away a couple of years back, brought the corporate world a slew of great shows for companies like Pepsi, Ford and Marshall Fields department stores, to name a few that have turned up on record. There can be no misconceptions about the message to this song, which clearly amounts to something like, "Let's sell the kids lots of alcohol!" And what better way for a hardened Hamms salesman to celebrate his company's centennial? This LP was pressed on nice blue vinyl, and could be easily mistaken for a generic promo record if you didn't look at the track list on the back cover. Find it and then celebrate with a beer!