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To: capt. norm; vietvet67; bwteim
Check this site out for a vintage Hamm's audio spot (the mp3 is about halfway down the page). It's not advertising the beer so much as it is the wisdom of marketing the beer to young people. Here's the description of the ad from the website:

A brassy, upbeat number from the elusive Hamms Beer industrial show of 1965, titled "Hamms 65 Bursting With Freshness!" This track was written by veteran industrial composer Lloyd Norlin who, before passing away a couple of years back, brought the corporate world a slew of great shows for companies like Pepsi, Ford and Marshall Fields department stores, to name a few that have turned up on record. There can be no misconceptions about the message to this song, which clearly amounts to something like, "Let's sell the kids lots of alcohol!" And what better way for a hardened Hamms salesman to celebrate his company's centennial? This LP was pressed on nice blue vinyl, and could be easily mistaken for a generic promo record if you didn't look at the track list on the back cover. Find it and then celebrate with a beer!

168 posted on 05/20/2006 9:05:33 AM PDT by Caveman Lawyer (Cluckin' defiance)
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To: Caveman Lawyer; capt. norm; vietvet67

"let's have some Hamm's"

YIKES, how in the heck did you find that? That Hamm's mp3 audio IS really bizarre.

http://ubu.wfmu.org/sound/365/07/365-Days-Project-07-10-young-adults-hamms-beer.mp3

Other than the maddening tune, George Orwell would be proud. "we're the new generation" "proud consumer", "young adults" "we're the group of the hour" "we're the growing new market" "get with us" "we're growing you profits" all with an understated threat, "be nice to us" or else...


184 posted on 05/20/2006 9:29:29 AM PDT by bwteim (Begin With The End In Mind)
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