"Until you pee 'sky-blue water'"
Funny!
That was a bazillion years ago;) IIRC, had a little Indian drum beat. Wasn't there a beaver slapping its tail in the commercial, too?
They always came on during whatever followed the 10PM News in Iowa and I always knew when I heard that drumbeat that I was in the twilight zone of being up too late to have a smooth awakening for school the next morning.
A couple years ago I was able to find a Hamm's sixpack at a local Publix Supermarket and I really enjoyed it, but I think it was 90% nostalgia that made it taste so good.