Wow! I remember their cartoon commercial with the bear when I was a kid.
They used to have the slogan "From the land of sky-blue water"
One of my uncles once embarrassed all the ladies at the ladies at our family dinner table by telling of a Hamm's Beer contest. He said that you can win a free ice-chest/cooler just for drinking Hamm's Beer.
My mother took the bait and asked how much did a person have to drink to win...and his reply "Until you pee 'sky-blue water'".
I had to grab my glass of iced tea and put it up to my mouth (I was 11 at the time) to keep from laughing my face off.
"Until you pee 'sky-blue water'"
Funny!
That was a bazillion years ago;) IIRC, had a little Indian drum beat. Wasn't there a beaver slapping its tail in the commercial, too?