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`M:I3' Has Lower-Than-Expected Debut
CBS2CHICAGO ^ | 7 MAY 2006 | AP

Posted on 05/07/2006 4:14:18 PM PDT by Extremely Extreme Extremist

(AP) LOS ANGELES Fewer people chose to accept Tom Cruise's latest mission, a possible sign that the odd behavior of Hollywood's biggest star may have taken a toll on his box-office charm.

Paramount's "Mission: Impossible III" debuted with $48.025 million, a solid opening yet well below industry expectations and almost $10 million lower than the franchise's previous installment, according to studio estimates Sunday.

Industry analysts had expected the movie to open in the range of "Mission: Impossible II," which debuted with $57.8 million from Friday to Sunday over Memorial Day weekend in 2000, and Cruise's "War of the Worlds," which premiered with $64.9 million from Friday to Sunday over Fourth of July weekend last year.

Rob Moore, Paramount's head of worldwide marketing and distribution, said he did not believe Cruise's private life had any impact on "Mission: Impossible III," directed by "Lost" creator J.J. Abrams.

"I don't think so. There's no question it concerns us if the press is writing about things other than the movie," Moore said. "If people are writing about his personal life, then by definition, they're not writing about the movie."

Cruise's antics in the past year or so, publicity over his romance with Katie Holmes and the tabloid blitz regarding their daughter's birth in April may have left some movie-goers burned out or disenchanted with the actor.

Traditionally reserved about his private life, Cruise abruptly became an open book, jumping up and down on a couch while professing his love for Holmes in an interview with Oprah Winfrey and spouting his Scientology beliefs, including rants against psychiatry.

"Expectations were really high for this film. I think it's a good number, but people were obviously expecting better numbers," said Paul Dergarabedian, president of box-office tracker Exhibitor Relations. "There's a lot to be said for how a star's public persona can affect a movie's box office."

"Mission: Impossible III" earned generally favorable reviews, some critics calling it the best in the franchise and many offering high praise for Academy Award winner Philip Seymour Hoffman, who plays Cruise's nemesis.

Along with potential Cruise backlash, the long six-year interval since "Mission: Impossible II" may have dulled audience appetites.

Head-to-head comparisons are difficult, since the previous "Mission: Impossible" movies and "War of the Worlds" opened over long holiday weekends, when Sunday grosses typically are much stronger than during a regular weekend.

Debuting in about 55 other countries, "Mission: Impossible III" took in $70 million, for a worldwide total of $118 million. Paramount noted that the new movie beat the $115 million worldwide debut of "Mission: Impossible II" in those same countries.

Factoring in higher ticket prices, the debut for "Mission: Impossible III" looks worse. About 7.3 million people saw the new movie, compared with 10.7 million over the opening weekend for "Mission: Impossible II" and 10.3 million for "Mission: Impossible," which opened with $45.4 million over Memorial Day weekend in 1996.

The weekend's other wide releases had fair to poor openings. Freestyle Releasing's "An American Haunting," starring Sissy Spacek and Donald Sutherland in a 19th century supernatural tale, debuted at No. 3 with $6.4 million.

New Line's family film "Hoot," adapted from Carl Hiaasen's novel about teenagers trying to save endangered owls, flopped with $3.4 million, tied for No. 9.

"Mission: Impossible III' led Hollywood to its seventh-straight weekend of rising revenues. The top-12 movies took in $99.4 million, up 27 percent compared to the same weekend last year, when "Kingdom of Heaven" led the box office with an anemic $19.6 million.

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Exhibitor Relations Co. Inc. Final figures will be released Monday.


TOPICS: TV/Movies
KEYWORDS: boxoffice; hollywood; iscruisegay; mi3
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To: Extremely Extreme Extremist
...a possible sign that the odd behavior of Hollywood's biggest star may have taken a toll on his box-office charm.

Gee, ya think? Also, "odd behavior"? My previous neighbor cutting his grass three times a day is "odd behavior". Understatement of the week.

21 posted on 05/07/2006 5:06:16 PM PDT by M203M4
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To: jimbo123

What 1970s porn star did he mug to get those sunglasses?


22 posted on 05/07/2006 5:23:28 PM PDT by Choose Ye This Day (Mmm! The tears of unfathomable sadness! Yummy!)
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To: Siena Dreaming

I saw it for free on Friday night. Action-packed, tense, frenetic pace--about what you'd expect from JJ Abrams. A fun time at the theater.

Tom Cruise? Was he in the movie? Worst scene: when Tom struggled over telling his fiancee about his clandestine career. Extreme overacting.


23 posted on 05/07/2006 5:25:38 PM PDT by Choose Ye This Day (Mmm! The tears of unfathomable sadness! Yummy!)
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To: Siena Dreaming

I agree with the character assessment, yes. This one was done by JJ Abrams, of "Lost" and "Alias" fame, who has more of a touch for the human element than stright-up boom/crash/action.


24 posted on 05/07/2006 5:25:57 PM PDT by Gorobei
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To: Extremely Extreme Extremist

I saw the movie and liked it (and J.J. Abrams) a lot, but Tom Cruise is a jackhole so this story is hilarious. He's too crazy for me to hate. I'll just mock him instead.


25 posted on 05/07/2006 7:16:49 PM PDT by Jessica24
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To: afnamvet

My boycott of all things Tom Cruise continues forward.


26 posted on 05/07/2006 11:31:18 PM PDT by Emmet Fitzhume (Oh senseless death and destruction, thy name is Islam!)
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To: Extremely Extreme Extremist
I think it is less about Tom and more reflective of the industry in general.

I think with prices going to the sky and a whole year of mostly cr@p in the movies, it hasn't been worth it to go out as much.

I also found that the quality of things on TV has gotten better recently.
We have "24", House, Lost, DHW, Grey's Anatomy and in the past Boston Legal before it slided way left.
DVDs are getting to the rental store much quicker and I find myself waiting to pay $1.50 to rent the movie rather than spend $14 per person to go out.

I do have a projector for movies that will play them all close to HD quality about 13 feet wide in the home, but even without that it's better home than in the crowd.
27 posted on 05/07/2006 11:36:08 PM PDT by A CA Guy (God Bless America, God bless and keep safe our fighting men and women.)
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To: timsbella
Rather spend my dime on United 93 - real heros.

Just did today. We need to mobilize FReepers and watch United 93. It actually showed Arabs the bloodthirsty savages they are

28 posted on 05/07/2006 11:48:54 PM PDT by MinorityRepublican (everyone that doesn't like what America and President Bush has done for Iraq can all go to HELL)
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To: A CA Guy
I also found that the quality of things on TV has gotten better recently.

I'd have to agree, for the most part. 24, House and NCIS are actually decent shows from the broadcast networks without ramming a liberal slant down your throat. Throw in Monk and the new Battlestar Galactica on cable, and there's still hope for TV yet.

29 posted on 05/08/2006 12:31:02 AM PDT by ABG(anybody but Gore) ("By the time I'm finished with you, you're gonna wish you felt this good again" - Jack Bauer)
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