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Switching to Linux after I got my own computer--didn't have to pay money for anti-virus software or to have some decent games to run (the KDE games that came with my distro--and a few from KDE-Look more than suffices). Nor did I have to pay for a copy of the OS (save for maybe $1.50 for five cheap CD-R's from the campus bookstore).
Considering I'm a poor college student--a reliable OS with fairly reliable software and nearly-unlimited possibilities is certainly a good deal.
The article does make a pretty good case for Linux though. After all, one of the factors that helped MS grow in the 1990's was that Windows was simpler to use and companies invested in Windows systems so more of their employees could use computers in their jobs and in schooling. And when individuals bought PC's--they were familiar with Windows, so that's what they bought.
Personally, as a person who's seen computers for most of their life, I see that kind of thing happening with Linux as time goes on--and especially so if and when more companies start using Linux. And as they implement Linux in their offices and have their employees ease over to running it over time, then more people will start choosing to run Linux at home.
In any case though, Good Post!!