[HAL9000]

But this is a high barrier to entry - a whole new computer - which few people actually "need" right now.

Nobody "needs" Windows malware either, but today's announcement will give customers the perception that they can escape the problems associated with Windows and make a graceful transition to a better OS. (Of course, they will be opening themselves to Windows malware by using Boot Camp - but the perception holds.)

Which is why I wold be selling OSX for Dell etc instead (which may eventually come out).

That could happen - when hardware becomes a zero-profit business.

[Golden Eagle]

Nobody "needs" Windows malware either

Good point! Hopefully Apple can keep it at bay.

That could happen - when hardware becomes a zero-profit business.

Companies like Apple will never let that happen. The best will never be free, else it couldn't be the best.