Here is one other way to gauge the popularity of a contestant and how advertisers perceive their
popularity based on their ANTICIPATION on how many viewers will be watching...
From what I remember spending time with media buyers and accounts people, they can ask (demand - depending on the advertising dollars) that their ads be placed in
certain or particular segments of a show.
Like for instance, an NBA finals - quite a number of advertisers can ask for a spot placement let’s say - at half time… or perhaps the last 2-minute call/marker on the 4th. Network people then can say.
I’ve seen media buyers try to elbow their way in during ‘primo’ spot or segment of a show.
With American idol, it’s easier to segmentize ad placements because of the contestants.
If let’s say, target market for a particular brand is geared towards a drinking market, then they will put their ad money on Chris’ segment.
With a show like AI due to its current strength in ratings, advertsiers can very well just pay the money to get their products in the show.
One undeniable thing though last night was Taylor’s segment had a commercial or two more than the average. If you don't believe me, you can try doing the count next week (assuming Taylor survives).
I counted the ads after Ryan announces ... Next up, we have X ( where X represents one of the 7 contestants) and there seems to be MORE ads BEFORE Taylor performed ( just after Ryan announced he was coming up next ).
If my theory holds true, this is another gauge on who is more likely to go deep into the finals.
"Lookie here, we have Latoya London, one of the greatest Idol singers ( who should have won instead of Fantasia IMHO) "
Ditto to that!! Even Jennifer Hudson (who was my favorite that season) was far better than Fantasia. I think Jennifer was voted off early because she was considered "heavy" compared to the other girls that year.
But compared to Mandisa (who should not have left us yet), she's Calista Flockhart! Note: Paris was the biggest benefactor to Mandisa's premature departure. She should have bottomed out last week with her horrible version of a Freddie Mercury classic.
However, I must say that I'm glad Paris was still here this week because she was very good last night.
BTW...good analysis too...