But no. They have to pick some little twit, and push him as though he's won the gold before competition even starts.
NBC never learns: From the same link:
10. The Olympic Triplecast
For the 1992 Barcelona Games, NBC came up with an idea to recoup some of the $400 million in rights fees and $100 million in production costs: sell a special package, a "Triplecast" of 24-hour-a-day competition. Viewers stayed away in droves, balking at the $125 cost for two weeks, and NBC and its cable partner, Comcast, lost tens of millions of dollars in the deal.
Sure they didnt do the triplecast and charge us for it but I am sure the still lost millions.
That's what makes the Olympics so awful. If media and merchandising would just let the games happen, then reward the good stories with publicity and contracts, it wouldn't feel so scripted. Maybe that's why curling is so popular; up to this point anyway, it has been let be until the results are in.
And the figure skating fiasco. Last Olympics, the judges were corrupt. So, rather than get dependable judges, the powers that be totally screwed up the sport.
Why did I watch American Idol instead? I care about those talented folk out there who will have to prove themselves to move on and EARN praise and success.