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That's why this whole thing is so stupid. It's a civil matter, they have to serve Seattle with notice and demand.

Seattle front office types up a memo telling everybody in the organization to not use the term "12th man". They can use 12th player, 12th mvp, 12th guy on the bench, whatever.

They could still sell Jerseys with the number 12 on it.

Problem solved. Except for the ill will generated because of A&M's strongarm tactics. They would get alot more respect if, for instance they picked the Seahawks in the game, and then pulled their legal shenanigans after the SB.

Is A&M strong arming though? I haven't really followed this, but according to this article the School didn't even do anything until after some Alumni protested to the Seahawks organization. I would think those same Alumni complained at the same time to the School who in turn put in the obligatory phone call to Seattle to placate the Alums. If anything legal wise happens out of this it will most likely be after the Super Bowl and very quietly. Just my opinion I don't care one way or the other, except A&M has to defend the trademark otherwise having a trademark would be lessen from its purpose of having one in the first place.