[Hodar]

And this is a shame. One wonders if Fox and the Sci-Fi channel have an allergy to money. Star Wars has done well as a franchise, making over $23 so far; I believe. Star Trek has made nearly $50. The Stargate series made a few dollars too, and even movies tend to do all right.

So, they get a creative series, with intriguing characters; they shoot a series than change the time the series is shown on Fox 3 times. Sci-Fi picks up the series and not only do they change the time for the first season 4 times; they play the season OUT OF ORDER.

Then we have a movie, that not only was barely advertized, it still made more than $25 Million. That's not too bad for a movie with a near zero advertizing budget, and a cast of unknowns. Amazon has Firefly as the #2 best selling Sci-Fi movie, with Serenity coming in at #1. Yes, both are beating Star Wars.

[KevinDavis]

I was more excited about Serenity than I was about the Star Wars Ep III...

[tarheelswamprat]

Then we have a movie, that not only was barely advertized, it still made more than $25 Million. That's not too bad for a movie with a near zero advertizing budget, and a cast of unknowns.

Not only was Serenity barely advertised, what promos they did run were downright cryptic. The TV ads told the viewer almost nothing about the movie or gave any reason for seeing it. The whole late summer TV ad campaign was pretty much wasted money.