It's not pornography -- honestly! [/Austin Powers voice]
Frankly, I don't think the ads on TV for it are very good, and really do show too much. I have a 4 year old, and when she looks at me and asks if that's a puddle of blood that man slipped in - it's gotten to be too much. I want to saw I saw this on either Disney, or Nick, or ABC Family, something like that - it's about the only channels we watch together as a family.