I don't think you can extrapolate anything from a successful movie other than people believed they were going to be entertained by it. Regardless of the homosexual content this movie just sounds boring. If it were a cowboy and a cowgirl it would sound just as boring. Absolutely no one can deny that the hype for this movie is based on the homosexual theme, otherwise no one would be paying attention. I predict that it will be a financial wash. It won't lose money, but it won't be a big money maker, either.
The way the media is gushing over the movie, it sounds as if they think they can extrapolate whatever they want.