No, no, no.
It's in limited release. It's done $5 Million to date in 200 theatres or so.
It's not going to be "huge" - it's not going to make $300 Million. But it's going to make a massive profit. It'll do at least $50-$60 Million domestic box office, and rake in a few hundred million when overseas and DVD gross is factored in.
Of course, the real truth here is that Hollywood could make all sorts of similarly profitable movies, but chooses not to do so.
Basically, it's going to make money in this case because the budget is low - and because this thing scores through the roof with the female demographic all across the country.
Might wanna check that paragraph--"it's not going to make $300 Million" and "rake in a few hundred million" seem to be contradictory.
I don't think it will take in a few hundred million when all the numbers are in, even with foreign and video. I'm guessing your domestic box number is correct, but I wouldn't count on a few hundred million from overseas and video. Dramas don't translate well, and a gay drama, no matter how popular, isn't going to do those numbers.
Howdya figure? Faggot films aren't chick flicks. Women like to see traditional romances.
Why are women drawn to a story of men that deceive them and lie to them and are drawn to other men as opposed to women. I mean, it's not like a Ghost or anything where the woman can imagine the guy falling in love with her. Here, the guy isn't even interested in her.
That said, if Hollywood came out with a female version of this with Salma Hayek and Catherine Zeta Jones I don't think too many guys would be complaining.
I still think it will be lucky to top $20 at the box office. It will make some money when all is said and done, but that is only because the actors and directors basically worked for free and the movie has recieved millions and millions of dollars of free publicity and hype. I just can't see straight guys and women going to this movie. Unless they are just flaming liberal and want to make a statement.
So basically it will pay for itself as a propaganda piece.
I don't believe it for a second that it scores with women. The only women this scores iwth are left wing looney women who actually believe michael moore is thin.
The homo movie is pure propaganda turkey material. The best we can do is forbid it from school libraries and force the network to put an MA code on the Oscars.
WRONG, FURQUHART!
Brokeback Mountain cost $30 million to produce and market. The movie recovers about 40% of the box office; the theaters get the rest. With overseas BO, and rentals, the rule of thumb is that a movie makes a profit if gross receipts are higher than production and marketing.
The only way Brokeback Mountain will indeed reach $30 million is if the Academy Award process causes sudden interest in February, that is presently absent. Brokeback made $2.5 million last weekend. It will double its audience twice in the coming weeks, but if it makes that much again, I'm King Kong's uncle.
Comaprisons based on per-theater takes are just plain stupid. Brokeback has already met most of its target audience, and day-to-day "legs" for Brokeback Mountain have been terrible. If i's worth mentioning the per-theater take, it's also worth mentioning that the per-theater take is also down 85%.
Look for Brokeback to make $2 million or less next weekend, and still less when it expands to 300 theaters. This movie has already peaked.
And domestic dramas with themes unique to America usually bomb overseas, so the forementioned rule that the movie wil profit if the domestic gross exceeds production and marketing costs probably will not hold true.