What Hollywood idiot thought that a film about queers on horseback would bring average people into the theaters?
This film may pass the smell test in large cities with large homo populations, but I doubt it will fill many seats in small-town America.
I live near a small "city" town, which has one theatre, I know the owner well. The show has been running since Tuesday, and runs 2 times nightly, 7&9 pm. last show tonight. In that town of 25,000 people, The owner says he has sold 95 tickets in total for the three days. He's never seen such a poor crowd in all his years he claims.