I live near a small "city" town, which has one theatre, I know the owner well. The show has been running since Tuesday, and runs 2 times nightly, 7&9 pm. last show tonight. In that town of 25,000 people, The owner says he has sold 95 tickets in total for the three days. He's never seen such a poor crowd in all his years he claims.
Why did he show it? How many screens does he have? It should have been obvious this movie wouldn't do well in his theater.
That's what the homos are for.