And yet it's been out 2 weeks and has only raked in $3.5M box office. That sounds like a failure to me despite their attempts to push it critically.
No, no, no.
It's in limited release. It's done $5 Million to date in 200 theatres or so.
It's not going to be "huge" - it's not going to make $300 Million. But it's going to make a massive profit. It'll do at least $50-$60 Million domestic box office, and rake in a few hundred million when overseas and DVD gross is factored in.
Of course, the real truth here is that Hollywood could make all sorts of similarly profitable movies, but chooses not to do so.
Basically, it's going to make money in this case because the budget is low - and because this thing scores through the roof with the female demographic all across the country.
People who know I'm into movies have wondered why I'm not going to see this, and I grow tired of defending my choice. If your idea of a good time is watching two annoying prettyboy actors for two hours, have fun. Some folks consider it tantamount to a hate crime to have no interest in this.
There are plenty of movies available for everyone out there, so I don't know why some people are so alarmed by this movie--they seem to think its existence will "turn" people gay. That's just silly. But it's equally silly to hear so many people calling this a classic when they haven't even seen it yet.
To be fair, it's only in 70 theatres. To make 2.5M in 70 theatres is phenomenal. It's 4-5X what would be considered good. That being said, those theatres are in hmostly urbadn areas and gay friendly places like NYC, LA, and San Francisco. I don't know how well it will do in wider release. But I don't think it can be called a failure just yet.