[wtc911]

BROKEBACK MOUNTAIN Domestic Total as of Dec. 16, 2005: $1,726,000 (Estimate) Distributor: Focus Features Release Date: December 9, 2005 Running Time: 2 hrs. 14 min. Production Budget: $14 million MPAA Rating: R Marketing:$7 million

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I don't believe the P&A number is just $7mil. Industry standard for a film like this would match the production costs. But even if the $7mil is right it means that BO has to reach $52 million to break even.

In that light, the number that counts is this one....Last Friday - $38k per screen. Yesterday - $11k per screen. Three Fridays from now? Gone.

[durasell]

You're thinking old school (only domestic box office with no DVD sales).