They don't need a new network for TO -- ESPN News has been doing a GREAT job of turning their ESPN channel into the TO Network.
Talk overhyping something -- the TO deals fits that completely on ESPN.
Jerks like Owens and Moss and Williams get 90% of the publicity while many equally excellent and talented players WHO BEHAVE THEMSELVES AND MAKE GOOD ROLE MODELS get relatively little limelight. This is true in all sports these days.