I know all about s corps. What you are failing to understand is that you can't just go giving away your store without justification. Sure, you can declare it as advertising, or charitable contribution. Then you have to EXPLAIN it.
You have to explain to the IRS how, where, what and why. If you do such things, your accountant goes apesh*t and sends you to the doctor's office.
There is an EXPENSE to running the 24/7, one of the other posteres pointed out that bandwidth isn't free. It has to be paid for.
Quit thinking like my union-thug, 'everyone should get "free" heathcare' buddy!
Capitalism rules!! YEA!
It's a fine idea, servicemen should appreciate it. I just think he should have said, if you listeners want to buy service people subscriptions, I'll sell them at a special 50% discount. I can only tell you I didn't like the way he characterized it, so when I saw this post I agreed.
IMHO sending Rush to servicemen makes sense. Also IMHO, otherwise paying for a Rush subscription does not. I'm amazed people will pay to watch him do a radio broadcast but more power to him.