It's a fine idea, servicemen should appreciate it. I just think he should have said, if you listeners want to buy service people subscriptions, I'll sell them at a special 50% discount. I can only tell you I didn't like the way he characterized it, so when I saw this post I agreed.
IMHO sending Rush to servicemen makes sense. Also IMHO, otherwise paying for a Rush subscription does not. I'm amazed people will pay to watch him do a radio broadcast but more power to him.
I agree with you he could have put it better. Guess today is a day he should have used both halves. LOL
I'm amazed at the subscribers too. I remember when everyone was beating him up about his web page and when he would get one. He put it off for months while he tried to 'figure out' how to make it pay.
Gotta hijack his marketing brain guys for a plan I have....