If all you see are a few beautiful Swedish models and actresses, you're going to think that all Swedish women are beautiful. They're not. You're just seeing the cream of the crop.
And if, like too many Swedish women, they a) smoke cigarettes and b) expose their fair skin to too much sun, then some who are beautiful at 25, by 45 look a leathery 55.
In addition, after living in Göteborg for 4+ years, I still say "Wow, Wow" about 10 times more often walking here than in Naples, Florida, my second home.
There is certainly something in the jeans here!!!!!