Oh yikes, not sure my opinion is going to be shared...
I think that theres LOTS of funny slogans out there..They could probably come up with something very witty without using that language.. God knows, Im not a prude, but its not really needed! :o)
MM
I agree with you, but also feel that the slogan is funny.
Like JRBC, I am also more tolerant of that kind of stuff but really it's probably not appropriate.
I share your opinion. What's appropriate or funny in one venue doesn't make it appropriate in public. I for one am so tired of the enshrinement of Junior High locker room humor. It seems every movie has to have a toilet scene, every comedian has to have his or her dirty routine displayed in places like awards ceremonies, every celebrity has to toss in a profanity or two in interviews to be cool. I get tired of seeing profanity everywhere on bumper stickers, shirts, tattoos, signs. It seems there is no longer any sense of decorum. Sorry but profanity and crudeness in inappropriate venues is not nearly as funny as a lot of people think it is. It's a sign of arrested development.
That kind of humor has its place but not on company trucks or other public places. I side with the parents' POV although I wouldn't try to use the government to change it. I would use economic pressure.