Actually I think the Rams should pay more attention to the names, in the Martz era they haven't lost a single game where Faulk touched the ball at least 25 times... problem is that's only about 1/3 of the games in the Martz era.
Martz is pass whacky, he took over "the great show on turf" and thought that meant he should be trying to light up the score board on every play. Why he hasn't been fired yet is beyond me.