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To: martin_fierro

"The 2GB Nano retails in the US for $199. Of that, iSuppli reckons, less that half - $90.18 - goes on components. Chuck in $8 per unit labour costs, and Apple's base margin is a whopping $100.82. You can probably add a little more for software development - they're paid in pizza, no?"

I love it when someone guesses raw material costs, fudges estimations of labor, and determines profit margins based on those 'facts' alone.

It's almost marx like.


3 posted on 09/23/2005 10:56:30 PM PDT by flashbunny (Do you believe in the Constitution only until it keeps the government from doing what you want?)
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To: flashbunny

It appears that http://www.isuppli.com/ does this sort of thing for a living.

They just may know what they are talking about.


4 posted on 09/23/2005 10:59:32 PM PDT by SolarisRocks
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To: flashbunny

Marx like? I think not. Any good business would try their hardest to estimate their comptetitor's product. Information is a valuable asset. I don't know if these people are right about nano's costs- but it is far from Marx-like to try estimate the cost of a product, quite the opposite.


11 posted on 09/23/2005 11:28:08 PM PDT by nickcarraway (I'm Only Alive, Because a Judge Hasn't Ruled I Should Die...)
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To: flashbunny
I don't notice anything in their breakdown about R&D. I'm sure the case design and so forth sprang from Jonathan Ive's forehead ready for manufacturing.

We know perhaps a "case" for margins but that by itself is meaningless since we know nothing about R&D costs. They ignore the packaging design too. Lots of things. Register is almost the Debka File of the Tech world.

16 posted on 09/24/2005 4:12:40 AM PDT by newzjunkey (CA: Stop union theft for political agendas: YES on Prop 75!)
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To: flashbunny
You're right. It is Marxist logic.

"You can probably add a little more for software development"

These are the same folks who go after pharmaceutical companies because the pill they charge $1 for only has $.03 of ingredients. Completely ignoring the sunk $500 million R&D expense.

17 posted on 09/24/2005 4:19:16 AM PDT by SampleMan
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