Swiss cake roll...that's Little Debbie's version of the HoHo. If ya pop em in the freezer for a few minutes, you can then unroll the chocolate top layer in one piece! The white cremy stuff is extra delish when chilled as well. Yummy!
My wife unrolls them the same way. She also keeps any kind of snack cake in the freezer and I now consider that normal. You're right that the "creme" inside such things is really good out of the freezer.
SD