Many years ago - I worked for a crappy company that was just bought by yet another crappy company.
Well - they had all these hats with the old logo on them which they had planned to throw out.
We took the box and went to the yucky parts of SF and handed them out to homeless guys on the streets. For months, you would see these guys walking around SF in the old company hats.
LOL!!! That was fun!
;-)
We do the same thing with our competitors hats!!