Posted on 05/16/2005 3:55:37 PM PDT by Perdogg
LOS ANGELES - Paris Hilton likes her burgers spicy. The hotel heiress, actress, jewelry designer and entrepreneur will star in a television commercial next week in which she will slap suds on the side of a Bentley automobile and chomp on a thick burger while clad in a skimpy black bathing suit.
Hilton will perform the feat to a rock version of the song "I Love Paris in the Springtime."
The ad for the fast-food chain Carl's Jr. will feature Hilton's signature tag line, which doubles as a reference to the barbecue sauce and jalapenos-pepper laden sandwich "that's hot."
The 30-second spot will debut nationally on the syndicated show "Entertainment Tonight," on May 17, then go into regular rotation in Western states where Carl's Jr. does business. In late June, the ad will be shown across the midwest to tout a similar sandwich at the company's Hardee's restaurants.
"We're working on trying to make Paris Hilton famous," joked Andrew Puzder, president and chief executive of CKE Restaurants Inc., which owns the two fast food chains.
The company is known for its racy television ads, one of which featured a woman eating a burger while riding a mechanical bull. Another starred Playboy magazine founder Hugh Hefner and several playmates. That ad was condemned by televangelist the Rev. Robert Schuller.
The two chains also tout huge, dripping burgers at a time when other fast-food restaurants are offering more healthy alternatives.
Puzder said his company's ad agency suggested using Hilton.
"She's very appealing to our demographic," which he described as young, hungry guys.
"And it turns out she really loved the burger we wanted her to promote," Puzder said. "We did see her eat a couple of them at the shoot."
The company will feature a 60-second version, which Puzder promises will be "racier," on its Web sites.
That photo reminds me of a South Park episode. It was on last week...LOL
I saw the commercial, and I gotta tell ya: It looked more like she was eating a hot dog.
No, you aren't. I agree that she really isn't pretty at all. There are some pictures of her that look okay, but I've rarely seen her where I thought she rose to the level of average-looking. She's slim, and slim is nicer than fat. I generally prefer women a little less slim than she is, but I would find her attractive if her face were a little different. Mostly, she just seems to be rich and controversial. For some reason, that combination is considered attractive.
Bill
I thought she just gobbled down big sausages :-)
Thanks for the pic BigB, Looks good to me! I wouldn't kick her out of bed for eating crackers.
She doesn't have to please me with her body, she just has to spend a sizeable chunk of her money on me.
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