Posted on 05/06/2005 6:14:39 PM PDT by pissant
There are dozens of bras on the market that promise to make their wearers look curvier, shapelier or bigger in the bosom.
But now there's a bra that promises to make women look like they've had plastic surgery.
The Evolution bra is aimed at "women who lust after the look of cosmetic breast implants," according to Brastraps Inc., a Florida-based company that introduced the new bra on Friday. The Evolution features a sculpted, graduated cup "specially designed to mimic the appearance of cosmetic breast implants."
With hundreds of thousands of American women undergoing breast-enhancement surgery each year, Brastraps believes it's time to take a fresh look at cleavage.
"To be honest, the new standard for women is to be cosmetically enhanced, or to at least feel that's what you look like," company spokeswoman Michelle Soudry said. "It's a completely new ideal from what we've seen before, and this is a company that is catering to that."
There's no question that cosmetic surgery has exploded in popularity. There were more than 2.1 million cosmetic surgeries nationwide in 2004, an increase of 118 percent since 1997, according to the American Society for Aesthetic Plastic Surgery, and surgical makeover shows are among the most popular "reality shows" on television.
The fastest-growing category of surgery is breast enlargements, which more than tripled to about 334,000 operations last year, ranking second only to liposuction as the most popular cosmetic surgery.
With the average breast enlargement costing about $3,400, a $44 bra that gives the same effect might appeal to consumers, Minneapolis marketing consultant Mary Van Note said.
"It's kind of a nice piece of puffery," said Van Note, a partner in the firm Red. "It implies something that they really don't have to prove. So if I was interested in that, I would go check
(Excerpt) Read more at startribune.com ...
I was talking about little Teddy boy. The only time he ever got laid, he had to kill her afterwards so that she could never tell anyone how awful it was.
I'll take my real ones anytime!
AAAAAAAAAAWWWWWWWWWWWWWWWWWWWWWWW
Why do you keep putting that picture up!!!
Dang... my eyes!!!
Without the cigarette and beer.
Sound like false advertisement to me.
Nope us Italian girls don't need any help in that dept.
Too many women were asphyxiated, they were recalled. :-)
Sweet though,Pissant. You are so thoughtful.
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