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TigerDirect is just looking for a payday.
As was stated on yesterdays thread, what about Tony the Tiger, Tiger Paws, Tiger in your Tank and my old HS, TUHS Tigers...
You know, I agree that it seems to be a shakedown. But that's the whole point of trademarks. TigerDirect markets computers and operating systems (among other things), and they believe that this will dilute their brand. My bet is that Apple and TigerDirect will reach a settlement and this will just go away.
I like Tiger Direct, but this is a really dumb lawsuit.
TD will probably start to carry books now. ;')
I'd suggest that Apple users boycott Tiger Direct, but I'm not too sure they've ever had anything but peecee stuff, and have not received a catalog in years.
Problems of this stripe [rimshot!] are generally resolved out of court, with some kind of signed agreement, and cash changing hands.
I hope Apple makes sure there isn't an unfavorable claws [rimshot!] in the agreement.