He got elected because of name recognition and commercials which show him, his pretty wife, and his twin sons sitting on a front porch, filmed through gauze, while syrupy music plays.
He talks about "Hoosier values," but apparently his Hoosier values include voting against the Partial Birth Abortion amendment and impeachment for Clinton.
It has been a long time but I think that is basically what his Daddy did too, I mean the part about sounding conservative while actually being a radical liberal.