I guess you only saw the first episode or something. Having watched the whole thing I would say Bleach (which I also like) does not hold a candle to it. When I showed it to some people at the last con they were very mocking... at first. By episode 5 the mocking had died out and by episode 15 they were still watching :D
I don't believe you. It's an in-joke ;-)
No, I know the people who brought it last night really liked it but sorry, it's just not my thing. At all. Ever.
Bleach is about the best thing that showed this fall. Not sure what I'm going to like this season, but Full Metal Panic 3 starts this summer.