You just know L Ron Hubbard just had to be thinking to himself, "these suckers actually bought it?!?"
Hubbards been dead for a while, but when he was alive he was famously quoted as saying "the quickest way for someone to get rich would be to start your own religion."
I have heard the whole thing started as a bet with Asimov that he could start a religion - and he did.
And I still think Jenna Elfman is NOT a hottie--too ditzy, too many teeth. She's blonde and skinny--is that all it takes for someone to be considered hot? (Sarah Jessica Parker, for example--blech!)