It is so different from regular beef that it's almost a different meat.
I stick to a superpremium beef from some place like Niman Ranch http://www.nimanranch.com/is-bin/INTERSHOP.enfinity/WFS/NimanRanch-NimanRanchStore-Site
So9
Done right it is amazing. Done wrong and you will wonder what the fuss was about and bitterly regret spending your money on it.