Shiite!
This is ridiculous! Grown people, especially grown men (and a lot of teens I've been around) swear. What's the big deal.
Socker mom's don't want their little darlings to hear cuss words. Then keep the kiddies away from grown adults.
I worked at the Pit Gate at the race track up here. The pits were full of drivers, pit crews and family members. Swearing is a way of life. If people do not want to hear it, then don't go and/or use your TV remote to switch channels.