Yeah the lesson they learned from their football TV show and Season on the Brink is that they got really good ratings and made ESPN a giant fat pile of money. The ony problem with the football show was that it irritated Paul over at the NFL and ESPN decided that wasn't a good idea so they didn't bring the show back. But they did put it out on DVD for one last big payoff.
I don't think I'll be watching the Pete Rose movie.