Posted on 04/02/2026 2:01:46 PM PDT by Rummyfan
Nike’s stock has slumped to its lowest level in more than a decade after the sportswear giant warned sales will keep falling through 2026.
Shares hit an 11-year low on April 1, capping a brutal stretch that has seen the company lose around 75 percent of its value since shares peaked in 2021.
It is now worth under $68 billion – a third of the value of TJ Maxx.
The latest sell-off was triggered by a bleak outlook, with Nike forecasting sales will slump 4 percent this quarter – a staggering $500 million fall in the value of shoes, tracksuits, and t-shirts.
The brand is being hit by a triple whammy: backlash to its more ‘woke’ image shift, a failed retreat from major retail partners in favor of direct-to-consumer selling, and a deepening slump in China.
...
Nike’s recent ad campaigns have apparently featured not only Colin Kaepernick, who whines about being “oppressed” while enjoying fame and fortune, but also the woke Megan Rapinoe and a “non-binary esports player” – whatever that is – named Dominique McLean. That’s not very likely to draw a wide audience of loyal American buyers.
(Excerpt) Read more at redstate.com ...
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(Nike CEO is an Oregon alum and was responsible for the flashy designs the Ducks all of a sudden started having a few years ago.)
I quite Nike around 4 years ago.
The sneakers are always uncomfortable and prematurely fall apart and squeak.
Reebok is FAR more comforable and hold up.
That and Nikes political and social positions...
They left out:
Less welfare money since restrictions were enacted
Oh, boy. Those child slaves in China may have to get a second job.
Nike HQ left Oregon because the failed state they helped create taxed the too much.
i never could wear nike: their molded footbeds are antithetical to the shape of my feet ...
No...Nike did not move their headquarters. Still in
Beaverton, Oregon
i suspect better competition is a factor as well ...
Yes it’s an extremely competitive business - Under Armor, Nike, Adidas ,Russell just to name a few.
Phil Knight, the cofounder of Nike, is a Republican. They are now on their fourth CEO since Knight retired in 2004. They are located in the Portland, OR area. They may have a largely woke bunch of employees who make it very difficult to change course.
Thanks. That was info I got off FR awhile back. I should have checked, turns out they just renamed it.
An awful organization.
Seems like a basic of the business world. Anyone with a functioning brain wouldn't have to try it.
good
i’ve had a low opinion of Nike for decades, but their boosting of Kaepernick was the last straw for me. i wouldn’t use a Nike product if someone gave me one.
I’ve always found Nikes to be overpriced and narrow. Add Woke to that and I’ll avoid them even more.
Same here. Back when I ran a lot Nikes caused me a lot of blisters. Moved to Brooks which were a lot more conformable. And durable.
CEO bad decision to go woke.
Moe Howard apologizing for a fellow Stooge:
“Ignore him, madam. The heel has no soul.” 👟
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