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Get Woke, Go Broke: Nike Shares Now Slide to 11-Year Low
Red State ^ | 2 Apr 2026 | Ward Clark

Posted on 04/02/2026 2:01:46 PM PDT by Rummyfan

Nike’s stock has slumped to its lowest level in more than a decade after the sportswear giant warned sales will keep falling through 2026.

Shares hit an 11-year low on April 1, capping a brutal stretch that has seen the company lose around 75 percent of its value since shares peaked in 2021.

It is now worth under $68 billion – a third of the value of TJ Maxx.

The latest sell-off was triggered by a bleak outlook, with Nike forecasting sales will slump 4 percent this quarter – a staggering $500 million fall in the value of shoes, tracksuits, and t-shirts.

The brand is being hit by a triple whammy: backlash to its more ‘woke’ image shift, a failed retreat from major retail partners in favor of direct-to-consumer selling, and a deepening slump in China.

...

Nike’s recent ad campaigns have apparently featured not only Colin Kaepernick, who whines about being “oppressed” while enjoying fame and fortune, but also the woke Megan Rapinoe and a “non-binary esports player” – whatever that is – named Dominique McLean. That’s not very likely to draw a wide audience of loyal American buyers.

(Excerpt) Read more at redstate.com ...


TOPICS: Business/Economy; Miscellaneous; Politics; Society
KEYWORDS:

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1 posted on 04/02/2026 2:01:46 PM PDT by Rummyfan
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To: Rummyfan
Quick! Design some bright yellow Oregon Ducks uniforms before football season! /sarc

(Nike CEO is an Oregon alum and was responsible for the flashy designs the Ducks all of a sudden started having a few years ago.)

2 posted on 04/02/2026 2:10:21 PM PDT by Tell It Right (1 Thessalonians 5:21 -- Put everything to the test, hold fast to that which is true.)
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To: Rummyfan

I quite Nike around 4 years ago.
The sneakers are always uncomfortable and prematurely fall apart and squeak.
Reebok is FAR more comforable and hold up.
That and Nikes political and social positions...


3 posted on 04/02/2026 2:11:11 PM PDT by mowowie
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To: Rummyfan

They left out:

Less welfare money since restrictions were enacted


4 posted on 04/02/2026 2:12:00 PM PDT by aMorePerfectUnion (🦅 MAGADONIAN ⚔️ LIFE )
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To: Rummyfan
Nike can exploit more child labor to make new Black Lives MatterTM footwear for Communists. That will bring up the share price.



5 posted on 04/02/2026 2:12:25 PM PDT by T.B. Yoits
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To: Rummyfan

Oh, boy. Those child slaves in China may have to get a second job.


6 posted on 04/02/2026 2:16:39 PM PDT by Texas Eagle (If it wasn't for double-standards, Liberals would have no standards at all. )
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To: Rummyfan

Nike HQ left Oregon because the failed state they helped create taxed the too much.


7 posted on 04/02/2026 2:18:02 PM PDT by Cold Heart
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To: mowowie

i never could wear nike: their molded footbeds are antithetical to the shape of my feet ...


8 posted on 04/02/2026 2:22:56 PM PDT by catnipman ((A Vote For The Lesser Of Two Evils Still Counts As A Vote For Evil))
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To: Cold Heart

No...Nike did not move their headquarters. Still in
Beaverton, Oregon


9 posted on 04/02/2026 2:23:04 PM PDT by goodnesswins (Make educ institutions return to the Mission...reading, writing, math...not Opinions & propaganda)
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To: Rummyfan

i suspect better competition is a factor as well ...


10 posted on 04/02/2026 2:23:46 PM PDT by catnipman ((A Vote For The Lesser Of Two Evils Still Counts As A Vote For Evil))
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To: catnipman

Yes it’s an extremely competitive business - Under Armor, Nike, Adidas ,Russell just to name a few.


11 posted on 04/02/2026 2:25:50 PM PDT by Rummyfan (Ok In anyq war between the civilized man and the savage, support lthe civilized man.👨 so t tv)
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To: Rummyfan

Phil Knight, the cofounder of Nike, is a Republican. They are now on their fourth CEO since Knight retired in 2004. They are located in the Portland, OR area. They may have a largely woke bunch of employees who make it very difficult to change course.


12 posted on 04/02/2026 2:28:03 PM PDT by lasereye ( )
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To: goodnesswins

Thanks. That was info I got off FR awhile back. I should have checked, turns out they just renamed it.


13 posted on 04/02/2026 2:29:45 PM PDT by Cold Heart
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To: mowowie
I was a contractor providing repair and maintenance for their "Unisorter" distribution conveyors. My nightmare was having to enter the office in the daytime, full of freaks, twinks, tyranny absurdities, which had no idea how the company's systems worked. The moment you tried to redirect them to reality, you were a homophobe, racist, lunatic.

An awful organization.

14 posted on 04/02/2026 2:33:37 PM PDT by blackdog (The philosophy of the schoolroom in one generation will be the philosophy of government in the next.)
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To: Rummyfan
"If you're an American business, maybe don't feature in your advertising people who hate America?"

Seems like a basic of the business world. Anyone with a functioning brain wouldn't have to try it.

15 posted on 04/02/2026 2:34:29 PM PDT by Savage Beast (When the student is ready, the teacher appears. When the people are ready, the hero appears.)
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To: Rummyfan

good


16 posted on 04/02/2026 2:43:12 PM PDT by KSCITYBOY (The media is corrupt)
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To: Rummyfan

i’ve had a low opinion of Nike for decades, but their boosting of Kaepernick was the last straw for me. i wouldn’t use a Nike product if someone gave me one.


17 posted on 04/02/2026 2:44:52 PM PDT by FreedomForce
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To: Rummyfan

I’ve always found Nikes to be overpriced and narrow. Add Woke to that and I’ll avoid them even more.


18 posted on 04/02/2026 2:49:05 PM PDT by KarlInOhio (Dept. of Education should teach about Nietzsche: DOGE didn't kill it and now it's stronger than ever)
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To: KarlInOhio
I’ve always found Nikes to be overpriced and narrow.

Same here. Back when I ran a lot Nikes caused me a lot of blisters. Moved to Brooks which were a lot more conformable. And durable.

19 posted on 04/02/2026 2:52:36 PM PDT by Rummyfan (Ok In anyq war between the civilized man and the savage, support lthe civilized man.👨 so t tv)
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To: Rummyfan

CEO bad decision to go woke.

Moe Howard apologizing for a fellow Stooge:
“Ignore him, madam. The heel has no soul.” 👟


20 posted on 04/02/2026 3:02:55 PM PDT by frank ballenger (There's a battle outside and it's raging. It'll soon shake your windows and rattle your walls. )
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