Eclipse of the boomers: If the baby boomers generation wanted something, they got it, by force of numbers

Shortly after Christmas, the oldest baby boomer will turn 80. The 75 million people born between 1946 and 1964 who have dominated the American political imagination since the Eisenhower administration are starting to fade from the scene.

Anyone who has felt oppressed by the baby boom – and this includes virtually every non-senior citizen in the country – will complain that it’s about frickin’ time. If the boomers are only now losing their influence, they long ago lost their marbles. What was the archetypal boomer moment of recent years? Probably Hillary Clinton’s 2016 presidential campaign. But maybe it was the indignant boycott of Spotify by Neil Young and Joni Mitchell over the Covid “misinformation” to which Joe Rogan allegedly gave vent in 2022.

Although this pair of Woodstock-era Canadian singer-songwriters are slightly too old to belong to the baby boom proper, the crusade to which they were summoning their fans was a perfect example of the boomer style, with its sanctimony, its performative dudgeon, its imputation of ignorance and immorality to anyone who disagrees – all in the service of a questionable proposition.

Spotify executives must have agonized for nanoseconds over how to respond to this “either-he-goes-or-we-go” ultimatum. Should they cut loose Rogan, the most listened-to talker in the fastest-growing audio-streaming genre, with a political influence to match? Or should they part with two folk singers whose Spotify fanbase (however numerous their listeners elsewhere) probably consists of 11 septuagenarians sniffling in front of their toasters in retirement communities across Arizona? Hmm. The Spotify execs didn’t need a weatherman to know the way the wind blows.

Looking at the boomers these days, it is natural to ask how anybody could ever have been pushed around by such a feckless and unconvincing bunch. The answer is an actuarial one. It wasn’t the boomers’ powers of persuasion that enabled them to rally the country behind a succession of dim ideas, from complex derivatives to the Iraq war. It’s just that they were numerous enough to be demographically invincible. If the boomers wanted something, they got it, by force of numbers, and this was as true when they were six as it was when they were 60.

Before they could even talk, society was being reconfigured around them, for better and for worse. By 1964, all 75 million boomers had been born – and the United States had only 191 million people in it. Boomers made up about 40 percent of the country. What sort of parents wouldn’t have voted for a vast expansion of secondary and university education to speed their kids’ way into the upper-middle class? On the other hand, a bumper crop of 18-year-olds stretching as far as the eye can see did nothing to reduce Lyndon Johnson’s crazy ambition to fight a war in Vietnam, where tens of thousands of boomers would die.

Although no one ever sat down and calculated it, this critical number – 40 percent – would give a rough idea of baby-boom power as the generation passed through the various stages of life. Boomers started voting in the 1966 elections, and by the time Ronald Reagan chased Jimmy Carter from the White House in 1980, they were casting 40 percent of the votes. Two years later they were at 43 percent.

The boomers were sometimes polarized on major issues, it is true. But on any matter that united them, it required a near-unanimous resistance movement to stop them. That is why politicians made the country liberal on sex in the 1970s, when the boomers were mostly in their twenties; business-friendly in the 1980s, when the boomers were mostly in their thirties; and investment-friendly – starting with Bill Clinton’s second term – in the 1990s, when the oldest boomers were entering their fifties.

This was important, because the boomers’ command over the economy would wind up more impressive than their command over the political system. When the Berlin Wall fell in 1989, the boomers were between 25 and 43, entering their most energetic adult years just as America was being called on to write the rules for the global economy. When they were in their prime, in the prosperous 1990s, they made up well over half the workforce.

This is going to have a startling consequence. The baby-boom vision of what American society is about has been embraced almost unanimously by all society’s institutions since about 1968, when the oldest boomers were graduating from college. Boomers quarrel over the details of this vision, but not over its basic tenets, which seem to be: 1) The main thing that happened in American history is slavery; 2) There is not much difference between men and women; 3) Youth is the best part of life.

Through their preponderance in the marketplace and the voting booth, boomers have been able to sell these propositions to the American public as the merest common sense. But they are no such thing. For most of American history they were considered outright untruths, and most non-boomers probably think of them as such today.

There is going to come a moment when the boomers’ political power falls below the threshold necessary to prop up this vision of things. It could happen before the next election. And then something is going to happen that no one has given much thought to: control over our politics and our culture is going to pass to a non-baby boom generation – perhaps a much younger one – that looks at the world in its own, totally different way.

But now the boomers, submerged beneath immigration and colliding with mortality, make up only about 20 percent of the population. Each year, 1.8 million of them die, and that number is set to rise steeply.

it was specifically 1960s Leftist Boomers who started the long march through the institutions. They became college profs in the 80s. They were tenured and dominating history departments by the 90s.

There were Communists in previous generations before the "Boomers". Like you said, they did not capture all the important institutions until the "Boomers" arrived to dominate every aspect of American life.

Hollywood, Federal Government, Public Education, Universities all became Communist when the "Boomers" took over.

It used to be common to have patriotic Americans working at those institutions but that's no longer the case.

“””””Hollywood, Federal Government, Public Education, Universities all became Communist when the “Boomers” took over.
It used to be common to have patriotic Americans working at those institutions but that’s no longer the case.”””””

What shocked me as a kid and teen was how left the leaders of all those institutions were see posts 115 and 133.

During the 60s (and some in the 50s) I watched the university presidents, the Congress and presidents, Hollywood, the Supreme court, Corporate America, Civil rights movements, the news media and TV news, the generals, upturn everything that I thought I knew about America, in time I learned how it really had been going on since FDR, and before with the left really gaining an upper hand during WWII and its immediate aftermath.
The boomers were born into an America where the left had already captured the institutions.

For the record, I’m a boomer (born in 1959), but I did not support the Spotify boycott. Mainly because I am a podcaster too, albeit one of the oldest podcasters around.

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