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Mainstream Is Now Fringe, and Fringe Is Mainstream
The Honest Broker ^ | 12/17/24 | Ted Gioia

Posted on 12/20/2024 9:40:07 AM PST by EnderWiggin1970

Last week, a cable news pundit struggled to understand the new media landscape. So he sought advice from his teenage son.

He asked the youngster to name the most influential people in the world today.

Can you guess the names he picked? Here’s what happened:

I’m thinking to myself he’s going to say Barack Obama, Oprah Winfrey, Jay-Z.

He says Kai Cenat, Adin Ross, Jynxzi, and Sketch. I don’t know who he is talking about.

I said ‘What platforms are you on?’

He said ‘I’m on Twitch, Kick, and Rumble.’

I said ‘That sounds like you need to go to the hospital.

What are these platforms? I’m telling you guys, the mainstream has become fringe, and the fringe has become mainstream….

There are people out there that are getting 14 million streams. And we are on cable news getting one or two million.

This is the new reality. The future of media has arrived—but people above a certain age won’t even recognize the names.

(Excerpt) Read more at honest-broker.com ...


TOPICS:
KEYWORDS: fringe; mainstream; media
As a Gen Xer I have to admit this surprised me. I had some awareness that podcasters and "streamers" (whatever the heck that is) were overtaking traditional media, but the total lack of awareness I have with the names mentioned in the article caught me off guard. I offer up this article not just for Freepers to read and digest, but for FR leadership to consider what they might need to be doing to reach out to new audiences and survive long term. I love the text based format here - irrelevant graphics just dilute and block the provision of relevant data - but perhaps some alternative branches of media presentation is worth considering while keeping this forum for text-lovers like me?
1 posted on 12/20/2024 9:40:07 AM PST by EnderWiggin1970
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To: EnderWiggin1970

propagana is now propaganda
and truth is truth


2 posted on 12/20/2024 9:41:31 AM PST by WeaslesRippedMyFlesh
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To: EnderWiggin1970

I have never heard of any of these names—and I listen to a a wide variety of (mostly non-political) podcasts.

If you go to this web site there are seventy million different podcasts—crazy times:

https://podbay.fm/


3 posted on 12/20/2024 9:46:42 AM PST by cgbg (It is time to pull the Deep State out of the mass media--like ticks from a dog.)
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To: cgbg

Are you serious? Seventy million?


4 posted on 12/20/2024 9:51:11 AM PST by nwrep
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To: nwrep

Yes—at the link—seventy million—search for your favorite hobby or interest—there will be plenty to choose from...


5 posted on 12/20/2024 9:52:15 AM PST by cgbg (It is time to pull the Deep State out of the mass media--like ticks from a dog.)
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To: EnderWiggin1970
I'm GenX. I know of these guys but I don't follow gamestreams so they're blanks to me. Now the interesting part of your post -- thanks, btw -- is the sources. Twitch? Sure. I get that. Kick? Yeah, makes sense in context. Rumble? RUMBLE?! Okay, now I'm surprised and in a good way!

Not sure how FR could ever reach that audience the way it is, tho. Streams and drip aren't what FR does. Perhaps the best way to get on the radar is for FR folks to use those platforms themselves and reference back. And I think I just dated myself with that idea! lol
6 posted on 12/20/2024 9:54:33 AM PST by Retrofitted
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To: Retrofitted

I post links to a lot of different podcasts and videos that I think may be of interest to folks here.

But—even here people have a very wide range of topics that interest them—and what I may find fascinating may be boring or irrelevant to someone else.


7 posted on 12/20/2024 9:56:48 AM PST by cgbg (It is time to pull the Deep State out of the mass media--like ticks from a dog.)
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To: EnderWiggin1970

My 14 yr old who watches zero TV and doesn’t know who or what ABC, CBS, FOX or NBC are, recognized all of them.


8 posted on 12/20/2024 10:19:12 AM PST by TalBlack (Time to use the Law and the Power. Good luck Mr. President.)
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To: EnderWiggin1970

At the beginning of the coverage of the 2024 election, former US Senator Heidi Heitkamp was on NBC (I believe). She was talk about the all but inevitable election of VP Harris.
She talked about the low turnout of white males between 20 and 30 and indicated that Joe Rogan’s interview and subsequent endorsement of President Trump was of no consequence. She was completely out of touch and I doubt she knew much about Rogan and his influence with young white males.


9 posted on 12/20/2024 10:51:39 AM PST by Maine Mariner
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