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Dick's Sporting Goods Is Now Learning What the Consequences of Going Woke Are
Red State ^ | 08/23/2023 | Bonchie

Posted on 08/23/2023 6:18:36 PM PDT by SeekAndFind

Go woke, go broke. That's what conservatives say, and unfortunately, sometimes it's just rhetoric that doesn't materialize. Still, there are times when the adage proves true.

Enter Dick's Sporting Goods, the woke outdoor company that has prided itself on inserting itself into various cultural battles. As RedState reported, shareholders were greeted with bad news recently when it was revealed that Dick's saw a 23 percent drop in profit over the last quarter.

That sent the company into a freefall. On August 21st, the stock price was $141. Two days later, it was at $108 (for the up-to-the-minute price, click here). That's a dramatic drop for a well-known retail brand with so many years in the game.

The question is, what led us here? According to Dick's own admission, a sharp rise in retail theft has severely hampered profitability.

While we posted another double-digit EBT margin, our Q2 profitability was short of our expectations due in large part to the impact of elevated inventory shrink, an increasingly serious issue impacting many retailers.

That's more of a symptom than a root cause, though. The sudden onslaught of flash mob robberies and brazen shoplifters didn't just materialize for no reason, and I've got a pretty good idea of how we ended up here. 

A story in four parts. pic.twitter.com/onQK8chsWB— Bonchie (@bonchieredstate) August 23, 2023

Dick's has long prided itself on being at the forefront of the push for "Diversity, Equity, and Inclusion," which is just a fancy phrase for when a company wastes money paying do-nothings to push far-left policies within the broader culture. It's all about showing that a company is fighting for "justice" and is "giving a voice" to the whinest, most entitled members of its workforce. 

Unfortunately for corporations that went down that path, the bill for their activism is now coming due. Nothing is disconnected from the culture, and when Dick's decided to go all-in on being woke, that didn't happen in a vacuum. Rather, the company fed into a far-left behemoth that actively sought to change laws surrounding bail and shoplifting. The result has been anarchy, where criminals can walk into a store, clean out an entire section, and walk out with little fear they will be prosecuted.

This is what happens when corporations decide to insert themselves into the culture wars. For its part, Dick's was at the forefront of banning gun sales following the Parkland shooting, as if doing so would have any impact at all on mass shootings. By 2019, the company had fully invested in a DEI department and made it a centerpiece of its corporate strategy.

The consequences of that have been a 23 percent drop in profitability due to the abuse of policies the company either directly or indirectly supported. So do I feel sorry for Dick's? Not in the least. I think they should continue to enjoy the fruits of their labor to the fullest. 



TOPICS: Business/Economy; Politics; Society
KEYWORDS: dicks; woke
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1 posted on 08/23/2023 6:18:36 PM PDT by SeekAndFind
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To: SeekAndFind

One opened in my town about three years ago. I have yet to enter it.


2 posted on 08/23/2023 6:20:43 PM PDT by crusty old prospector
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To: SeekAndFind

Lesson: don’t be a Dick


3 posted on 08/23/2023 6:21:38 PM PDT by Noumenon (You're not voting your way out of this. KTF)
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To: SeekAndFind

New made for tv expose: How Dick’s Went Woke, and Profits went Limp


4 posted on 08/23/2023 6:21:39 PM PDT by Secret Agent Man (Gone Galt; not averse to Going Bronson.)
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To: SeekAndFind

I wish this was true, but I doubt it. The majority of companies are woke, and seem to do fine.


5 posted on 08/23/2023 6:21:58 PM PDT by nickcarraway
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To: SeekAndFind; All

even before they pulled gun sales I had given up on buying Dicks overpriced crap


6 posted on 08/23/2023 6:22:36 PM PDT by notdownwidems (Washington D.C. has become the enemy of free people everywhere!)
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To: SeekAndFind

So happy to see DICK’s do badly.


7 posted on 08/23/2023 6:29:02 PM PDT by Recovering_Democrat
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To: nickcarraway
I wish this was true, but I doubt it. The majority of companies are woke, and seem to do fine.

There is a LOT of woke money able to keep these companies propped up. Same goes for several cable news organizations, but it is obvious some consider it a loss leader in order to push their agendas.

8 posted on 08/23/2023 6:31:36 PM PDT by CatOwner (Don't expect anyone, even conservatives, to have your back when the SHTF in 2021 and beyond.)
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To: crusty old prospector

It’s chinamart all the way wrapped in an anti gun owner blanket.


9 posted on 08/23/2023 6:31:50 PM PDT by samadams2000
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To: SeekAndFind

Dick’s transitioned by neutering itself...


10 posted on 08/23/2023 6:32:03 PM PDT by Wpin ("I Have Sworn Upon the Altar of God eternal hostility against every form of tyranny...")
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To: SeekAndFind

Quoting the old (funny) SNL...

“With a name like Dick’s...”


11 posted on 08/23/2023 6:33:51 PM PDT by bigbob (Q)
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To: SeekAndFind

(Go woke, go broke)

Ha, they’re running ads.

Haven’t been since they went woke.

Same for Chick-fil-A.

They’re running a lot of ads.

I still go to Taco Bell and McDonald’s instead.

It’s working just fine.

I fed two people 3 years ago at CFA $43 with a small to go order.

I can feed two people FOUR times at Taco Bell TODAY.

I was just there last night. $13 and change for two people. With extra food

I have leftovers, too.


12 posted on 08/23/2023 6:36:00 PM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: SeekAndFind

I haven’t been to California in many years.

Recently, I’ve been entertaining the notion of going there, finding the most woke companies I can, and doing a free shopping trip.

Just cause.

Will I? No, but I don’t wring my hands when their votes come back to haunt them, either.


13 posted on 08/23/2023 6:42:07 PM PDT by TheWriterTX (Trust not in earthly princes....!)
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To: SeekAndFind
IMG-1337
14 posted on 08/23/2023 6:42:42 PM PDT by dznutz
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To: notdownwidems

“even before they pulled gun sales I had given up on buying Dicks overpriced crap”

Yeah, there were no deals in there. Unless you worked there, pick of the litter, discount.


15 posted on 08/23/2023 6:45:12 PM PDT by Clutch Martin ("The trouble ain't that there is too many fools, but that the lightning ain't distributed right." )
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To: nickcarraway
"The majority of companies are woke, and seem to do fine."

You find out who's swimming naked when the tide goes out.

Things may get ugly for these woke companies when the economy tanks.

16 posted on 08/23/2023 6:45:27 PM PDT by caltaxed (ake)
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To: SeekAndFind

I think it’s hilarious how these woke junk companies get repeatedly robbed by their “non-paying customers”.


17 posted on 08/23/2023 6:55:24 PM PDT by Newtoidaho (All I ask of living is to have no chains on me.)
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To: SeekAndFind

Pretty soon companies will have to start reporting EBT&S — “Earnings Before Thievery & Shrinkage.” The financials will look a lot more rosy then.


18 posted on 08/23/2023 6:55:38 PM PDT by ProtectOurFreedom (We are proles, they are nobility.)
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To: SeekAndFind

How can they be a big box sporting goods store and not sell firearms? Hunting is more than hanging out in the woods wearing camo gear.

I wouldn’t set foot in a store like that which did not sell guns and ammo. Did they stop selling knives also?


19 posted on 08/23/2023 6:59:39 PM PDT by ChildOfThe60s ( If you can remember the 60s.....you weren't really there..)
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To: SeekAndFind

I walked through Dick’s here for the first time in about two years lately. I was shocked at the lack of inventory and the lack of energy in the place. It was totally different.


20 posted on 08/23/2023 7:02:11 PM PDT by odawg
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