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Fox Prime Down One Million Viewers Per Night Since Booting Tucker: OUCH! That’s Gonna Leave A Mark
The Lid ^ | 05/29/2023 | Jeff Dunetz

Posted on 05/29/2023 9:55:58 PM PDT by SeekAndFind

According to Mediaite, examining the ratings of Fox News primetime shows an average loss of one million viewers per night since firing Tucker Carlson on April 24.

Fox News spokesperson responded to the Carlson-linked drop in primetime ratings, saying that the network is still the No. 1 cable news channel.

“For more than 21 years, Fox News Channel has been cable news’ most-watched network in all categories with more Democrats, Independents, and Republicans now tuning in than either CNN or MSNBC,” Fox News said at the time. “Attracting more than 50 percent of the cable news-viewing audience with the top 12 programs in cable news, Fox News’ powerhouse team of journalists, analysts, and opinion hosts are trusted more by viewers than any other news source.”

Epoch Times provides the numbers.

In the four weeks before Carlson left the network, Fox News’ primetime hours averaged some 2.6 million total viewers. But in the four weeks after his departure, those hours are down to just 1.6 million viewers.

…( a Fox News spokesperson responded to the Carlson-linked drop in primetime ratings, saying that the network is still the No. 1 cable news channel.

That might be true, but it’s as relevant as saying it’s raining today. Advertisers do not purchase Television based on where an advertiser stands in ratings compared to its competitors. It’s based on Cost Per Thousand Viewers (CPM). Many advertisers, especially the major ones, get a CPM guarantee. Based on the fewer people watching a show, the CPM is higher than guaranteed, like Fox primetime. In those cases, the network has to give advertisers free commercials. The number of TV commercials is limited because they are on time. As there is a finite amount of time, i.e., there will always be 60 minutes per hour. Since Fox can only run a certain amount of commercials during that finite amount of time, every free commercial takes the place of a paid one. Thus Fox will lose that income EVERY NIGHT, but hey, they are still the number one network compared to other networks.

Some of those one million missing viewers have gone to Newsmax, and as expected, none have gone to CNN or MSNBC.

Fox hasn’t named a permanent replacement for Tucker. So far, Tucker’s time slot has been replaced by a series of weekly rotating hosts. None have generated Tucker-like ratings.

The news network must have watched Harry Potter movies too many times. Like Voldemort, Tucker has become “He who shall not be named.”

Fox News employees have told me privately that all on-air talent have been banned from saying the name “Tucker” on air.

— Chadwick Moore (@Chadwick_Moore) May 29, 2023



TOPICS: Business/Economy; Politics; Society; TV/Movies
KEYWORDS: foxnews; tuckercarlson
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1 posted on 05/29/2023 9:55:58 PM PDT by SeekAndFind
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To: SeekAndFind

It doesn’t matter, they are a mega-corporation, Faux Snooze is but a small part of it.


2 posted on 05/29/2023 9:56:42 PM PDT by dfwgator (Endut! Hoch Hech!)
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To: dfwgator

The Deep State involves big tech, big corporations, big pharma, and a completely corrupt federal government.

Its tentacles are quite wide.

Getting rid of Tucker took complete precedence over the financial bottom line at Faux.


3 posted on 05/29/2023 10:04:29 PM PDT by BrexitBen
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To: BrexitBen

Who needs profits when you have power?


4 posted on 05/29/2023 10:26:07 PM PDT by dfwgator (Endut! Hoch Hech!)
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To: SeekAndFind
Fox News employees have told me privately that all on-air talent have been banned from saying the name “Tucker” on air.

That is a test of the integrity of the remaining “talent” at Fox. Anyone who agrees to act as if Tucker never existed, and just goes along with this obvious leftist charade, has zero integrity. They should have all walked the day that Tucker was purged. Then Fox would have learned who actually holds the cards as they tried to fill an empty schedule. Sadly, it appears that instead they’ve all become willing accomplices. They had a chance to jump in a lifeboat together, but instead they’ve chosen to stay aboard the Titanic and I hope they all sink into the depths together.

5 posted on 05/29/2023 10:34:14 PM PDT by noiseman (The only thing necessary for the triumph of evil is for good men to do nothing.y )
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To: SeekAndFind

We have not turned on Fox since the day Tucker was taken off.

I do not intend to ever watch them again.


6 posted on 05/29/2023 11:49:43 PM PDT by CurlyDave
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To: SeekAndFind

I have not tuned into Fox since they fired Tucker. It may as well not exist.


7 posted on 05/30/2023 12:51:36 AM PDT by GreatRoad ('In a time of universal deceit, telling the truth is a revolutionary act' )
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To: CurlyDave

👍👍👍👍👍


8 posted on 05/30/2023 1:06:10 AM PDT by Mark17 (Retired USAF air traffic controller. Father of USAF pilot. USAF aviation runs in the family )
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To: SeekAndFind

Sounds like they need to get A Bud Lite sponsorship.


9 posted on 05/30/2023 1:37:22 AM PDT by Dogbert41 (“Blessed are the peacemakers, for they will be called children of God” -Matthew 5:9)
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To: CurlyDave

Newsmax
OAN
RAV

https://www.newsmaxtv.com/

https://usnewson.com/watch/oann-live-stream

https://americasvoice.news/


10 posted on 05/30/2023 1:43:17 AM PDT by 4Liberty (Dems loot & riot -called "protesting" by media. Repub's protest -called "looting & rioting" by media)
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To: SeekAndFind

Fox will always spin whatever number they get and hope they come back, but you can’t play the way they do and keep an audience loyal.


11 posted on 05/30/2023 2:19:07 AM PDT by Anti-Bubba182
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To: noiseman
Fox News employees have told me privately that all on-air talent have been banned from saying the name “Tucker” on air.

It's called an NDA.

12 posted on 05/30/2023 2:38:33 AM PDT by central_va (I won't be reconstructed and I do not give a damn...)
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To: noiseman

Honestly, if I were remaining talent at FOX, I would begin and end my segment with “Tucker,” end my segment with “Tucker,” and tuck “Tucker” into every available space between. Then, as I walked, I would say, “Tuck you, FOX!”


13 posted on 05/30/2023 3:25:07 AM PDT by Fester Chugabrew (/s)
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To: SeekAndFind

Only if people assume FNC exists to make money.

I wouldn’t make that assumption.


14 posted on 05/30/2023 3:25:33 AM PDT by mewzilla (We will never restore the republic if we don't first secure the ballot box.)
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To: SeekAndFind
Some of those one million missing viewers have gone to Newsmax, and as expected, none have gone to CNN or MSNBC.

Lucky for the idiots running FOXNews that this is just a rich boys hobby and not a serious business. If there were shareholders they would toss the bunch that dumped Tucker.

15 posted on 05/30/2023 3:26:01 AM PDT by GOPJ (American companies: YOUR Ad Agency needs to look like America NOT like a San Francisco Gay bathhouse)
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To: SeekAndFind

The Morlock family does not care.


16 posted on 05/30/2023 3:29:57 AM PDT by central_va (I won't be reconstructed and I do not give a damn...)
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To: GOPJ

I believe they are publicly traded.


17 posted on 05/30/2023 3:34:59 AM PDT by vivenne
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To: SeekAndFind

It’s all fallout from the Dominion lawsuit.


18 posted on 05/30/2023 4:05:25 AM PDT by MeganC (There is nothing feminine about feminism. )
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To: SeekAndFind

Cable?....What’s that? /s


19 posted on 05/30/2023 4:12:36 AM PDT by wintertime ( Behind every government school teacher stand armed police.( Real bullets in those guns on the hip!))
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To: SeekAndFind

I used to have Fox News on all day long after Verizon killed OAN for me. But after the Tucker thing, I can’t stand to watch Fox, except for Maria Bartiromo. I get all my News and more from FreeRepublic.

Watch out, FReepers, they will come for you NEXT!


20 posted on 05/30/2023 4:14:33 AM PDT by FroggyTheGremlim (I'll be good, I will, I will!)
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