Posted on 05/04/2023 9:45:01 AM PDT by Red Badger
America's top-selling beer giant has seen a $5 billion market value decrease since airing the campaign.
In wake of the highly publicized Dylan Mulvaney controversy, Anheuser-Busch announced that they will be giving away free beer to vendors in an attempt to make amends after partnering with the controversial trans-identified social media influencer which cost the beer giant billions of dollars in revenue.
In April, Bud Light sent a personalized can to Dylan Mulvaney in celebration of "365 Days of Girlhood", which signified that Mulvaney, an adult male, has identified as a "girl" for an entire year.
According to St. Louis Post-Dispatch, America's top-selling beer giant has seen a $5 billion market value decrease since airing the campaign. Bud Light's in-store sales fell more than 26 percent in the week ending April 22, and decreased 21 percent the week prior. Immediately following the campaign, sales plummeted 11 percent.
Anheuser-Busch is now trying to fix its tarnished reputation with customers that launched a successful boycott, and is attempting to "make amends" with wholesale distributors who have suffered from the losses, according to the Wall Street Journal.
The company told wholesale distributors that they will be sending a free case of Bud Light to employees and announced that they will spend more on advertising to restore their reputation.
The beer giant also reportedly tried to clarify "misconceptions" surrounding the Dylan Mulvaney can in the letter which they say added to the "hostility" retailers are experiencing at their stores.
"This can is not a formal campaign or advertisement," the letter states, according to Fox News. "Our new Vice President of Bud Light and all of us at Anheuser-Busch are committed to reminding all of our consumers why they love Bud Light and why they’ve made it the #1 beer in America."
Houston beer distributor Del Papa spoke out about the backlash they have received in a Facebook post revealing that there have been "tons of phone calls from people being very hateful." Del Papa said they spoke with executives at Anheuser-Busch and were extremely "upset about the situation."
Another distributor told the Wall Street Journal that Anheuser-Busch's marketing decision was reckless, telling the outlet "I lost my cowboy bars and now I could lose my gay bars, too."
Benj Steinman, editor of Beer Marketer's Insights, told The New York Post that on Monday Anheuser-Busch executives at a closed-door meeting in Washington, DC, told US beer distributors they will "spend heavily on the brand after spending fell off a cliff last year."
“how did they know dylan likes it in the can?”
Oh, my. LOL!
The smart distributors will take that free beer to the nearest rifle/gun/skeet range.
I assume to wash their trucks, because they won't be selling it. /smirk
OMG how in the hell is free beer going to help the distributors they can’t even give the damn stuff away!!! Costco had a 30 pack for $14.00 display wasn’t touched!!! Fenway Park at a baseball game place PACKED lines at all the vendors Bud Light vendor NOT ONE person in line, posted on Truth Social for pics!! AB you are SCREWED we are NOT coming back, to many other options, you are NOW the queer beer!!! ENJOY the suck!!!
>>> OMG how in the hell is free beer going to help the distributors
Who said anything about free?
I was suggesting they take their free beer and sell it to people on the firing range to shoot at.
Never let a good crisis go to waste!
I wonder how much these guys are making off of the destruction of bud light?
https://www.youtube.com/watch?v=FFP4Tnga-2o
Here are a couple ideas for Bud Light...
Put Trump’s face on a can
Put Tucker’s face on a can
Do a Monopoly/McDonalds style contest where Bud Light customers can win an AR-15.
You’re welcome.
Yep - I bet that swill turns skunky and flat in no time flat.
All the expired stuff. Probably has mold. Turn it down? Ah, no.
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