It's sort of a reminder, I guess, that *all* of A-B needs to feel the pain over this. Don't be surprised if they try to heap all the repercussions on just the "Light" team, but...
Posted on 04/15/2023 5:49:39 PM PDT by Conservativetpa
They should have figured out that now that FJB, Let’s Go Brandon is paying their student loans, the “fratties” would be doing a lot more partying and drinking a lot more Bud and they won’t be partying with trannies who identify as fake females. Miss Queer Beer dropped the ball.
It takes multiple departments to design new can art, generate the printing changes, cut those changes into production, deploy an a specific date, ….
This CEO has just admitted in not doing his job and costing shareholders 5-7 billion dollars. Plus the costs of empowering all the people who did this. His neck is out and he says not me, I’m incompetent rather than I’m in charge and all things good/bad are on my shoulders.
Cut his salary, bonuses, options by 90% until shareholders are made whole.
Ha ha! The “face” of your brand now wears heavy makeup, long eyelashes and lipstick!
Apparently, the Woke Female VP of Marketing is running the Company.
I have been in Hong Kong the past week visiting my wife’s family and friends. I am not normally much of a beer drinker but after 10 days of endless dim sum, I have to say, the Chinese make some decent beer and they do not promote perversity.
Did a quick look at here bio Harvard grad in English literature and masters from worton school. She seems to likely support all the right woke causes.
So she tried to take the brand into the brave new world of woke and the real world slapped her hard.
It is far worse for an executive to “claim no knowledge,” rather than to stand up and say “I made a mistake, and I’m going to fix it.”
Your career might not survive either approach, but at least the latter approach doesn’t require you to admit that you were a complete moron and useless tool the way the former approach does.
Regardless as to what you think of AB products, prior to this, they had captured a significant share of the addressable market of beer drinkers. And again, no matter what you think of Bud Light, it rang up a lot of sales, where the unit of sale was a case or keg, as opposed to an individual serving or six-pack, and in spite of very competitive pricing, still had solid margins.
The idea that any sentient being would risk all that to appeal to what is at most a few hundredths of a percent of the population, a demographic, that unlike gays and lesbians have little in the way of disposal income, and that to the extent it drinks, prefers cheap box wine, or “white girl waters” (White Claw or other hard seltzers) is simply not credible, even as the basis for parody or satire.
A marketing strategy to pursue the drinkers of “Bum Wines” would appear to be as foolish, but at least has some potential to generate additional revenue and profits.
Jenifer Morris is no rocket scientist, either. I wonder if she ever left her woke castle to interview consumers of her product. If she had, I doubt if she would find them really that interested in boosting her vision. Now these two have nailed Bud Light as the transgender beer of choice. A $5 billion slide in equity is a pretty big "oops" and suggests she didn't read her customers very well.
Look in a mirror!
“They had no idea” period.
Both in much of the private sector, and even more so in the government sector, the asst VPs are narrow focused, They jealously guard their turf and most do not want to stick their nose into some else’s turf. They all have embarrassments and are more concerned about their own embarrassmet being found out than learning about others mistakes.
It is even worse in government. It is amazing the number of bureaucrats who do not know that the programs of their agency do not actually help anyone. They give money to the poor and the poor are still poor. They give money to corporate welfare and then see that corporation leave the state.
It is true in politics. Both Trumpers and establishment Republicans are ignorant of the truth and do not want to hear it.
It's sort of a reminder, I guess, that *all* of A-B needs to feel the pain over this. Don't be surprised if they try to heap all the repercussions on just the "Light" team, but...
Yeah that old plausible deniability ain’t going too well these days.
How does anyone go about becoming the CEO from CIA? He is still on the payroll of the CIA.
... Jennifer Morris, who in 2021 said it was critical for Bud Light to “leverage our scale and resources to further conversations around DE&I [Diversity, Equity and Inclusion] and help consumers understand the difference they can make as individuals.”
This bozo claims it was critical to leverage the company’s scale and resources to further an ideological conversation?? LOL! Bud Light is manufactured for beer drinkers... to DRINK BEER!... not as garnish for pushing agendas or ideologies. Who in the hell do these clowns think they are? ... using the resources of a company to push THEIR agenda; THEIR ideology; THEIR feelings! They were hired to market/sell beer, not inject their DE&I social Marxism equity garbage or political/agenda driven subtext into promotional campaigns.
Who hired these ideologue lunatics? If they want to sell an agenda or beliefs, they can make pamphlets and hand them out on a street corner after work. Keep your theoretical Marxist perfect world BS at home. You were hired to... SELL BEER!
Yeah they are claiming they had no idea but none of the cowards are actually condemning it are they?
And at least one is celebrating it. Thanks Donald Jr.
“… And at least one is celebrating it. Thanks Donald Jr.”
*******************************************************
Exceptional poor judgement portraying a dismal lack of understanding of how this is being perceived out in the real American world,
Donny reminded us that Trump was pretty weak on social issues. He was always pretty cozy with the gays. He was hesitant to rescind Obongo’s LBGT school mandates.
Not condeming it, not changing it. So they just don't want to be blamed. Well, for their inattentiveness and incompetence, they should all be fired.
BS. It’s their job to know what’s going on in the company.
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