The political branding and campaign team behind Florida Governor Ron DeSantis have structured a “Win with Ron 2024” strategy constructed around the politicization of the COVID-19 vaccine.  Yesterday, the team launched the effort through the governor’s office [Details Here].

The polarizing federal vaccine and mask mandates continue to create an opportunity for exploitation by political interests.  The WWR ’24 team see the opportunity within the republican base for Ron DeSantis to create a 2024 lane by presenting himself in alignment with medical autonomy in a similar vein that a candidate might create with strong support for the second amendment.