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Black Rifle Coffee's CEO Responds to the Social Media Furor Over His New York Times Magazine Interview
redstate.com ^ | Jul 19, 2021 10:00 PM ET | streiff

Posted on 07/20/2021 7:42:41 AM PDT by Red Badger

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To: Red Badger

I drink Starbucks coffee, and I’ve had Black Rifle coffee. Leaving the politics out of it, I prefer Starbucks. Applying the politics, I prefer that Starbucks is honest about who they are. It looks to me that the Black Rifle guy was accepting the view that white supremacy and racism is all around us, and directed at blacks by conservatives. The truth is that the accusations are a dishonest effort to smear conservatives and has been used for decades. I don’t accept the premise that white supremacists are everywhere, and I don’t believe people who defend themselves are racist.


81 posted on 07/20/2021 8:50:48 AM PDT by Repealthe17thAmendment
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To: Tallguy
Disavowing a BRCC T-shirt wearing Kyle Rittenhouse is what I would call “an unforced error.”

That is not what happened.

The Blaze linked the picture to a BRCC promotional code.

BRCC said take it down, we have not endorsed or supported Kyle Rittenhouse.

We believe in self defense, and the Second Amendment, and Innocent until proven guilty.

That is not disavowing a Kyle Rittenhouse.

82 posted on 07/20/2021 8:51:07 AM PDT by marktwain (President Trump and his supporters are the Resistance. His opponents are the Reactionaries. )
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To: redgolum

The forces of evil are getting way too much mileage out of this “racism” crap.

In my view, there is far more hatred of whites among blacks than among whites of blacks.

In the late 1860s, when the Yankee press was howling about white southerners protecting themselves from crime when the Northern army of occupation would not, the response of Forrest and a few others was to jerk their chain by forming the KKK—as a joke.

We who remain loyal to the US Constitution need to do something to deflate these never-ending, bogus accusations of racism.

Ideas?


83 posted on 07/20/2021 8:52:40 AM PDT by dsc (Abortion is the axe laid to the roots of the tree of human rights.)
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To: dsc
The forces of evil are getting way too much mileage out of this “racism” crap.

Because calling someone a "racist" is the easiest way to shutdown dissent, and to not have to defend your policies.

84 posted on 07/20/2021 8:54:22 AM PDT by dfwgator (Endut! Hoch Hech!)
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To: Red Badger
9. He says he knew the “odds of the New York Times being objective were fairly slim but we gave them the opportunity.”

Either he doesn't know who his enemies are, or he does and he just told us so. There is only one reason to give an interview to the NYT. Pride.

85 posted on 07/20/2021 8:54:35 AM PDT by ecomcon
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To: DesertRhino

My approach to these kinds of things is to give what I call “Default Respect” to everyone I don’t know. Everyone from that old man driving a bus to the woman I see getting on it.

Vets, and especially Combat Vets are included in that, and probably get a stronger version from me, just because I feel that they deserve it.

However, once you begin interacting with people and building an internal “dossier” on them, that “Default Respect” may be increased or strengthened, or...it may diminish or disappear altogether.

McCain is a good example of this for me. I gave him a huge amount of default respect over the years (He was my CO in a training squadron for a few months) but over the years, I came to despise that man.

How could I despise that man who spent years in captivity after being shot down in the service of his country, and was my commanding officer at one time?

Easy.

His actions merited my lack of respect. It is why nobody ever says “I am grateful to Benedict Arnold for his wartime service to his country...”


86 posted on 07/20/2021 8:56:31 AM PDT by rlmorel (Leftists are The Droplet of Sewage in a gallon of ultra-pure clean water.)
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To: Red Badger

https://stockingmillcoffee.com/

Good stuff!


87 posted on 07/20/2021 8:57:35 AM PDT by mewzilla (Those aren't masks. They're muzzles. )
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To: Red Badger
" The Rittenhouse episode may have cost the company thousands of customers, but, Hafer believed, it also allowed Black Rifle to draw a line in the sand. “It’s such a repugnant group of people,” Hafer said. “It’s like the worst of American society, and I got to flush the toilet of some of those people..."

Hmm, Rittenhouse was trying to plug the gap against BLM/Antifa where the cops should have been.

Repugnant?
Heck, there are a dozen or more entities that help our vets, why would I go through someone who finds me repugnant?

88 posted on 07/20/2021 9:00:17 AM PDT by Psalm 73 ("You'll never hear surf music again" - J. Hendrix)
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To: marktwain

Fro the article

“There is zero linkage in the story between Hafer’s comments about “repugnanat people” and the antisemitic attacks on him. Instead, the article reads, at least to me, as though he’s describing Kyle Rittenhouse’s supporters in that manner”


89 posted on 07/20/2021 9:03:26 AM PDT by Bob434
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To: Red Badger; All

Don’t know much about the company, but kicking horse coffee supposed to be really good. And good decaf too, folks I know have tried it and really like it. 9 mile coffee is really good too. Grind your own beans, save a lot Of money and get fresh good coffee


90 posted on 07/20/2021 9:08:10 AM PDT by Bob434
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To: P-Marlowe
I agree on this. If it was the first time Hafer had done or said stupid things to alienate his customers, I would be cool with it.

This is now the second time. He did not learn a thing the first time he shit the bed.

91 posted on 07/20/2021 9:15:31 AM PDT by nonliberal (Caput gerat lupinum)
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To: dsc

I don’t know.

But what I do see, and it worries me, is that by calling racism the only sin left, many Churches have dumped the Law and Gospel.


92 posted on 07/20/2021 9:22:31 AM PDT by redgolum (If this is civilization, I will be the barbarian. )
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To: P-Marlowe

https://money.cnn.com/2013/09/18/news/companies/starbucks-guns/

https://stories.starbucks.com/stories/2017/living-our-values-in-uncertain-times/


93 posted on 07/20/2021 9:28:35 AM PDT by TexasGurl24
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To: Bob434

I love kicking horse coffee. I was going to buy all my kids BRC coffee for Christmas last year, but they went woke on Kyle, so I bought them Kicking Horse coffee instead. I bought some for myself too. It’s Canadian, but at least they didn’t tell me they don’t want me as their customer.


94 posted on 07/20/2021 9:33:29 AM PDT by P-Marlowe (I identify as fully vaccinated. )
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To: Bob434; All
“There is zero linkage in the story between Hafer’s comments about “repugnanat people” and the antisemitic attacks on him. Instead, the article reads, at least to me, as though he’s describing Kyle Rittenhouse’s supporters in that manner”

Yes, that is Streiff at Redstate's article commenting on his interpretation of the NYT Magazine article.

It is exactly what you expect from the NYT Magazine. Take an unrelated comment about anti-semitism and racism, and make it look as if it is directly attacking Rittenhouse's supporters.

Here is the quote from the NYT Magazine. Zengerle is the NYT Magazine writer:

“You can’t let sections of your customers hijack your brand and say, ‘This is who you are,’” Best told me. “It’s like, no, no, we define that.” The Rittenhouse episode may have cost the company thousands of customers, but, Hafer believed, it also allowed Black Rifle to draw a line in the sand. “It’s such a repugnant group of people,” Hafer said. “It’s like the worst of American society, and I got to flush the toilet of some of those people that kind of hijacked portions of the brand.” Then again, what Hafer insisted was a “superclear delineation” was not too clear to everyone, as Munchel’s choice of headgear vividly demonstrated.

Notice how Zengerle takes two different quotes, from two different people, and probably different times, and makes it seem they are connected.

First quote, where Best is talking about anti-semites who attacked BLCC during the Rittenhouse episode: “You can’t let sections of your customers hijack your brand and say, ‘This is who you are,’” Best told me. “It’s like, no, no, we define that.”

The NYT Magazine writer then shows it is from the Rittenhouse episode, but switches to an quote from Hafer . Then the Zengerle puts in this quote where Hafner is talking about racists and anti-semites:

“It’s such a repugnant group of people,” Hafer said. “It’s like the worst of American society, and I got to flush the toilet of some of those people that kind of hijacked portions of the brand.”

Again, Zengerle is making it appear the Hafer is including Rittenhouse supporters with racists and anti-semites.

Hafer explicitly says he was referring to racists and anti-semites in his video rebuttal. What he does not do, and should have done, is explicitly say that he is not referring to Rittenhouse supporters in general.

Zengerle has him in a vise. If Hafer says Rittenhouse supporters are not "racists and anti-semites" all Zengerle has to come up with is one who is, and Hafer is rebutted.

Hafer should have known he could not beat the NYT Magazine at the propaganda game, which is why I say he is dangerously naive, and needs to smarten up fast.

95 posted on 07/20/2021 9:35:12 AM PDT by marktwain (President Trump and his supporters are the Resistance. His opponents are the Reactionaries. )
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To: TexasGurl24

Yeah, I forgot. My mistake.
I don’t darken their door so I guess I didn’t break their rules.


96 posted on 07/20/2021 9:35:37 AM PDT by P-Marlowe (I identify as fully vaccinated. )
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To: ecomcon
Everyone who has been around a while knows that the media is going to use Conservatives and racists as synonyms. So, when a leftwing newspaper interviewer starts talking about racists, in any context, it's time to back out and change the subject. It's a trap.
97 posted on 07/20/2021 9:38:07 AM PDT by Repealthe17thAmendment
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To: Repealthe17thAmendment
Everyone who has been around a while knows that the media is going to use Conservatives and racists as synonyms. So, when a leftwing newspaper interviewer starts talking about racists, in any context, it's time to back out and change the subject. It's a trap.

Bingo! You nailed it.

I suspect Hafer is very smart.

He thought he could beat the NYT (magazine) at their own game.

It was a combination of chutzpah, naivite, and overconfidence, I believe.

98 posted on 07/20/2021 9:45:26 AM PDT by marktwain (President Trump and his supporters are the Resistance. His opponents are the Reactionaries. )
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To: P-Marlowe

I haven’t tried it yet, I gotta pretty much drink decaf, but so. Many decaf r a lly upset my system. I can drink regular coffee every now and again, but trying to avoid too much caffeine. IL. Have to give kicking horse decaf a try, heard good reports on it fro family


99 posted on 07/20/2021 9:53:46 AM PDT by Bob434
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To: marktwain

Do you have a link to where his quote about repugnant people was ONLY tal,talking, about antisemites? I will gladly accept it if he wasn’t truly talking about Kyle, but after he said that about Kyle, his company y suffered quite a bit, and it seems because he was talking about Kyle at that time

I’ll gladly cede that I was wrong o. This issue if I was, but he’s also slammed proud boys too, not that I even know much about them, but everything just seemed to line up that the ceo was slamming folks on the right while silent about folks like blm and antifa. Sadly too many times the right just eat their own I stead of focusing on defeating the enemy.

I Wil, gladly repost in support of brc IF the quote indeed was ONLY about racists, and not about Kyle and his supporters at all


100 posted on 07/20/2021 10:00:14 AM PDT by Bob434
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