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Is Black Rifle Coffee About to Throw Its Customer Base Under the Bus for Fun and Profit?
RedState.com ^ | Jul 17, 2021 8:30 PM ET | streiff

Posted on 07/17/2021 7:13:48 PM PDT by E. Pluribus Unum

In the words of social and political philosopher Eric Hofer, “Every great cause begins as a movement, becomes a business, and turns into a racket.” So when I read this tweet by Andy Ngo, I was intrigued.

“It’s such a repugnant group of people.”

The executives behind @blckriflecoffee, a coffee and lifestyle brand hugely popular with conservatives, has some choice words to describe part of its customer base.


(Excerpt) Read more at redstate.com ...


TOPICS: Business/Economy; Politics
KEYWORDS: searchworks; uselessthread
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To: E. Pluribus Unum

Get woke, go broke.

Pass the word on BRC on gun forums so that people stop buying.


21 posted on 07/17/2021 8:17:17 PM PDT by Sixgun Symphony (uie)
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To: Azeem
BRCC and Mat Best.

Matt fell too much in love with his popularity, and has long forgotten who and what got him to where he is today. It's a sad story but so many fall into the hole of their own self-importance.

22 posted on 07/17/2021 8:19:36 PM PDT by voicereason (The RNC is like the "one-night stand" you wish you could forget.)
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To: E. Pluribus Unum
A bunch of commie leftists in SLC needed a way to sell horrible burnt coffee to people on the right, since Starsucks had the market of commies sewed up tight.

So they used an AR-15 as a logo, and the suckers from the right lined up like they were fixin' to get a Frankenstein Vaccine.

23 posted on 07/17/2021 8:20:33 PM PDT by meadsjn (, )
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To: JennysCool
All a company has to do is simply say, "We don't get involved in politics. We make cars" (or coffee, or fried chicken, or computers, or whatever), and they'll have a legion of customers who respect that.

That is perhaps the best, smartest business advice of the new millennium. Too many companies seem to feel they need to get involved, make a statement.

No, you don't.

You need to focus on your product/service and market. Keep an eye on the competition, and provide a superior product/service (either in quantity/quality/cost, whatever). As soon as you buy into the whole social/political thing you are going to alienate a significant portion of your customer base. It doesn't matter which way your base leans, there are some from the other side(s). Alienate them and you give up a few percentage points, maybe even double-digits. Most businesses are not so dominant in their fields that they can afford to give up 5%, 10% or more to their competition.

Keep your "dang" mouths shut.

24 posted on 07/17/2021 8:22:15 PM PDT by ThunderSleeps (Biden/Harris - illegitimate and everyone knows it.)
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To: E. Pluribus Unum
My favorite brand of coffee is Whiskey Morning Coffee, located in Tolar, Texas...west of Fort Worth. I discovered them at a recent gun show in Fort Worth.

The brew I like is the Texian Army Brew...it's so good, I want to grab a rifle, head down to San Jacinto, and help Sam Houston kick Santy Anny's arse again...lol.

Customer service is excellent, orders over $50 ship free.

https://whiskeymorningcoffee.com

25 posted on 07/17/2021 8:23:26 PM PDT by Night Hides Not (Remember the Alamo! Remember Goliad! Remember Gonzales! Come and Take It!)
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To: Paladin2

BRC seems to have lined themselves up for a pretty dark roasting.


I expect they’ll be fine because most people are just not paying attention to stuff like this. Chik-Fil-A has gone similarly woke with no apparent cost.


26 posted on 07/17/2021 8:23:56 PM PDT by lodi90
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To: ocrp1982

They took venture capitalist money a few years ago and obviously dream of an IPO. They’re not going to get that from Wall Street without genuflecting to the progressive-corportist agenda.


27 posted on 07/17/2021 8:25:55 PM PDT by lodi90
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To: joma89

Dittos to that.


28 posted on 07/17/2021 8:42:56 PM PDT by bobby.223 (Retired up in the snowy Mountains of the American Redoubt and it's a great life!)
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To: E. Pluribus Unum

Damn, I really liked the videos Matt Best made :-(


29 posted on 07/17/2021 8:57:32 PM PDT by broken_clock (Go Trump! Still praying.)
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To: AnthonySoprano

30 posted on 07/17/2021 9:01:50 PM PDT by TBP (Progressives lack compassion and tolerance. Their self-aggrandizement is all that matters. )
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To: AnthonySoprano

31 posted on 07/17/2021 9:03:28 PM PDT by TBP (Progressives lack compassion and tolerance. Their self-aggrandizement is all that matters. )
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To: Lod881019

Anytime you see “Hannity involved” something fishy is going on - Sean is for Sean and no one else.


32 posted on 07/17/2021 9:05:51 PM PDT by EC Washington
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To: E. Pluribus Unum

It’s hard to shun a company I don’t patronize in the first place.


33 posted on 07/17/2021 9:07:52 PM PDT by rockrr ( Everything is different now...)
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To: ocrp1982

The sporting goods store I work in has a large display of their product.
When this gets out I expect to see a lot less of it sold.


34 posted on 07/17/2021 9:08:16 PM PDT by Lurkinanloomin (Natural Born Citizens Are Born Here of Citizen Parents)(Know Islam, No Peace - No Islam, Know Peace)
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To: TBP
Screen-Shot-2016-04-29-at-3.33.30-PM-e1461958457257.jpg (960×411)
35 posted on 07/17/2021 9:14:02 PM PDT by Lurkinanloomin (Natural Born Citizens Are Born Here of Citizen Parents)(Know Islam, No Peace - No Islam, Know Peace)
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To: E. Pluribus Unum

f them. I’ll just stick with my Dunkin’ Donuts coffee. I don’t need to make a statement with the brand of coffee I drink.


36 posted on 07/17/2021 9:38:39 PM PDT by LibertyWoman (Woe to those who call evil good, and good evil... Isaiah 5:20)
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To: E. Pluribus Unum

they keep landing in it, even for good deeds...

https://www.ktsa.com/salazar-on-boat-controversy-be-kind-and-respect-everyone/

https://sanantonioreport.org/bexar-county-sheriff-wolff-sexist-attack-deberry-black-rifle-coffee-company/

https://foxsanantonio.com/news/local/veteran-owned-coffee-shop-donates-32k-to-bexar-county-sheriff-for-rescue-boat


37 posted on 07/17/2021 9:39:49 PM PDT by Irenic ( )
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To: TBP

Need to post a picture of him with cheetos all over his face a long side of that


38 posted on 07/17/2021 9:42:56 PM PDT by LibertyWoman (Woe to those who call evil good, and good evil... Isaiah 5:20)
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To: All


Black Rifle Company is based in Utah!

Home of Mitts, Glenn Beck, Mike Lee and a powerful church that supports Anti-Trump activities.


Explains Everything.

Of course, Hannity will back that like he props under Lindsey Graham, who undermined Trump daily for 4 years!

Sorry, if this was already pointed out

39 posted on 07/17/2021 9:43:39 PM PDT by AnthonySoprano (‘’’)
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To: E. Pluribus Unum

It’s overpriced garbage anyway.


40 posted on 07/17/2021 9:56:25 PM PDT by usafa92 (Donald J. Trump, 45th President of the United States of America! )
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